Partnered with Zoë Feldman, an Architectural Digest PRO Directory designer, and the team at Zoë Feldman Design on a brand marketing and communications strategy designed to grow the offerings and visibility of the ZFD universe. Developed new brand and messaging guidelines to support consistent communications, and led the development and launch of a new brand media platform, But Seriously, including naming, content strategy, editorial direction, and distribution strategy across email, Instagram, and Spotify.